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Energizer encourages innovation with new campaign | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
By Rebecca Harris/Marketing Magazine | March 10, 2015

Energizer Canada is hoping to inspire the next generation of innovators with its latest campaign, “Join Our Journey.”

The campaign promotes Energizer’s new EcoAdvanced AA battery, made with 4% recycled batteries. The company calls the product a world-first innovation, since recycled batteries previously had little to no economy value.

http://www.canadiangrocer.com/top-stories/energizer-encourages-innovation-with-new-campaign-50454
 

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